The full inventory of what Amplio Data set up on devenish.com between April and July 2026 — every tag, event and conversion, what each one does, what is live today, and the one thing still holding Google Ads back. Prepared for Rapid Agency.
/ Prepared 15 July 2026 for Rapid Agency · Kevin Doran and Claire McComb · use → to advance
/ 01 — The architecture
One container on the site, two moments recorded, four platforms fed — and consent in front of all of it.
A Usercentrics banner asks each visitor for their consent choice. Tags respect that answer before anything about them is recorded.
GTM-T6QXLFT is the single Google Tag Manager container on devenish.com. Every tracking tag lives inside it, so changes ship without touching site code.
A contact form submission fires contact_submitted, carrying email and phone as enhanced conversions. A site search fires view_search_results with the search term.
Google Ads imports contact_submitted from GA4. LinkedIn and Meta record the same moment through their own tags — the Insight Tag and the Meta Pixel.
/ 02 — The Google stack
Everything on the Google side, exactly as it is named in the platforms.
| Name | Platform | Status | What it does |
|---|---|---|---|
| GTM-T6QXLFT | Google Tag Manager | Live | The web container holding every tracking tag on devenish.com. |
| contact_submitted | GA4 | Live · Apr | Contact form conversion with enhanced conversions — email and phone sent alongside the event. |
| view_search_results | GA4 | Live · Apr | Site search tracking, carrying the search_term parameter. |
| contact_submitted | Google Ads · CID 413-469-6717 | Built · paused | Conversion action on the new account, enhanced conversions on, sourcing the GA4 event. Cannot record while the account is paused — see slide 05. |
The Google Ads conversion was first built in April on the old account, then rebuilt in June when Rapid opened the new one (CID 413-469-6717) after the previous account sat dormant for five years.
/ 03 — Social and consent
Insight Tag installed through GTM. A Contact Submitted conversion is active in Campaign Manager on the Devenish Nutrition account (516588367), with two ad sets attached.
Meta Pixel installed, with a contact_submitted conversion event created in Events Manager.
Installed 29 April, replacing a broken CookieFirst script that pointed at a staging domain and never showed a banner. It dropped out on 8 June and has been firing again since 14 June.
Checked and verified: GA4, Google Ads, LinkedIn and Meta all fire only after the visitor consents.
/ 04 — How it went in
Contact form conversion live in GA4 with enhanced conversions, site search tracking on, and a Google Ads conversion created, sourcing from GA4.
LinkedIn Insight Tag and Contact Submitted conversion live in Campaign Manager. Meta Pixel installed with its conversion event.
Usercentrics banner installed, replacing the broken CookieFirst script. Devenish had a working consent layer for the first time.
Rapid opened a new Google Ads account after the old one sat dormant for five years. We rebuilt contact_submitted there with enhanced conversions, and repaired the consent banner after it dropped out.
/ 05 — The blocker that matters now
/ 06 — What's left
The account is paused pending advertiser identity verification, and still has no payment method. Both clear on the Devenish side before campaigns can run.
Once the new account is linked under our manager account (228-552-8841) we confirm the conversion imports and reports correctly. Worth a check that the hello@ admin invite is fully accepted.
Confirmed: GA4, Google Ads, LinkedIn and Meta all fire only after the visitor consents, with the banner live again.
GTM had been missing from the /es templates; it now fires for Spanish visitors and we have run our own hand check.
Consent and the Spanish pages are closed and verified as of 15 July. What remains is Google Ads — paused on the Devenish side pending identity verification, then billing — and the final import check once the account is live and linked.
/ 07 — Where things stand
| Status | Platform | Where it stands |
|---|---|---|
| Live | GA4 · contact form + search | Both events recording since April, enhanced conversions on the contact form. |
| Live | Insight Tag and Contact Submitted conversion active, two ad sets attached. | |
| Live | Meta | Pixel and conversion installed, verified firing only after consent. |
| Live | Usercentrics consent | Banner live since 14 June; consent signals verified across GA4, Google Ads, LinkedIn and Meta. |
| Verified | Spanish /es pages | GTM now firing on the /es pages; our own verification pass done 15 July. |
| Paused | Google Ads | Conversion built; account paused pending identity verification and billing. |
Five of the six rows are live and verified today. The one open row is the Google Ads identity verification pause, which sits with Devenish — it does not block the tracking already collecting.
/ Next step
GA4, LinkedIn, Meta, the consent banner and the Spanish pages are all live and verified today. The Google Ads conversion is built and waits on identity verification and billing, both on the Devenish side, after which we confirm the import.